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Head Office (Rochford, Essex)

Schools Ski-Wear Sales Representative

Job Description:

Surfanic have been manufacturing high quality, stylish ski and snowboard wear since 2003 and sell it all over the world. In 2015 Surfanic acquired a strong and growing business selling ski wear into schools. With headquarters based in Rochford, Surfanic currently attend over 50 schools in Essex, Hertfordshire, Kent, Suffolk and Norfolk and are looking to grow the business even further afield.

The Role:

To conduct ski information evenings at schools with the primary target of generating as much sales revenue as possible by providing helpful advice on ski clothing and accessories to students and the parents of students attending a school ski trip.

There will be an average of 2 evenings per week required from early October to Christmas, the duration of the evenings vary depending on the location of the school but departure may be required as early as 2/3pm in the afternoon and return to home as late as midnight, however most are from around 4pm to 10pm.

  • Loading van with stock, fixtures and fittings, POS etc at Rochford headquarters and driving to the school location where information evening is being held.
  • Liaise with ski leader (teacher in charge of the ski trip) regarding where to set up a pop up shop, the order of the evening, particular messages to highlight to students/parents.
  • Set up pop up shop to maximise use of the space available, ensure the stock is well displayed, priced correctly and merchandised.
  • Do a presentation to the audience of students and parents, providing valuable information on what ski wear is needed on a ski holiday – most of this will be taken care of by playing a video but it requires introducing, summarising and any questions from the floor being taken.
  • Serve customers in the ‘shop’, advising customers, helping with sizing, taking orders for ski packs and ski wear hire, taking money etc
  • Manage on-site staff (1-3 other people depending on the size of the ski group), guiding them to set the shop up correctly and ensuring all customers are given a first class service.
  • Break down the shop, loading it on the van and returning it to the headquarters.
  • Emailing the customer services desk to ensure that all leads/actions generated during the evening are followed up from the office the next day and any messages regarding stock top ups or any items required for the following evening are sent so they are put on the van.
Person Specification:


  • Confident, charismatic personality with exemplary interpersonal and communication so that you represent Surfanic to the school in the best possible light.
  • Sales skills – you will need to maximise sales to the end customers (parents of students) selling through your knowledge and helpful approach rather than by being pushy, you need to spot every opportunity for an add-on sale.
  • Presentation skills – you will have to talk to an audience that could be in excess of 100 people.
  • Problem solving – every school is different and requires a different set-up, you will need to be able to adapt to each situation and cope with any problems with technology/teacher requirements etc.
  • Full and clean driver’s license plus confidence with driving a Luton van.
  • Energetic – there is a lot of carrying and moving of stock and fixtures and fittings.
  • Willingness to learn about ski wear, the features, benefits and the technical information about the clothing and accessories.


  • You are a keen skier/snowboarder or have been on a ski holiday in the past.

To Apply, please send your CV to:

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